Cooking is set to get a whole lot smarter if connected kitchen device
startup, The Orange Chef, pulls off its grand vision. Here at TechCrunch Disrupt
SF’s hardware alley it’s showing off the Prep Pad: a Bluetooth kitchen scales
plus app combo that’s due to land this November, costing $150.
The connected kitchen device startup has pretty humble beginnings in this
space. Formerly known as Chef Sleeve, it manufactured plastic covers to protect
iPads used in the kitchen to view recipes while cooking. From there it expanded
to other culinary-related iPad accessories — such as iPad kitchen stands, and a
chopping board with a built in iPad slot. But those products were just its first
phase. It’s now thinking a whole lot smarter by bringing connectivity and
dedicated apps into its kitchen-focused mix.
If you’re getting a spot of deja vu, that’s because the startup discussed
its plans for a connected scales as part of the next phase of its product
portfolio earlier this year, at TechCrunch Disrupt NY. Four months later, here
at Disrupt SF, it’s got the finished product on show. To get to this point it
took to Kickstarter to help fund manufacturing costs, raising close to
$50,000.
The Prep Pad consists of an aluminium frame topped off with a paper
composite surface that can be hygienically wiped down, plus the electronic guts
(weight sensor with +/-1gram accuracy, microcontroller and Bluetooth LE
connectivity). It’s actually making the device itself, not just the software,
here in Silicon Valley. ”We’re bringing back consumer electronics to Silicon
Valley,” says founder Santiago Merea.
“That gave us an edge and we could develop it in record time,” he adds. ”We
did our Kickstarter campaign [back in May]. We started developing the product…
We actually did it in six months — the software and everything.”
The basic idea of the Prep Pad is to give people more control over their
eating habits by visualising the nutrition content of foodstuffs in real-time,
allowing the user to adjust ingredients to achieve a more healthy balance. It
uses Bluetooth to send weight data to the corresponding app (called Countertop),
and then turns that data into a visual nutritional pie.
The user specifies what foodstuff/liquid they are weighing in the app,
either by manually selecting it within the app, or scanning a product barcode,
or there’s also a voice capture feature. The app then builds a visualisation of
how balanced that particular combination of meal ingredients is. It’s a gadget
that looks perfectly positioned to capitalise on the quantified health trend,
complementing activity-focused devices like the FitBit and Jawbone UP.
As well as a visual pie displaying protein, cabs and fats content,
Countertop displays a balance score (out of 100), plus the total calories per
meal count. The balance score is customised to each user, depending on the
answers they give to a series of questions during the app set-up process about
their exercise level and health goals, such as whether they need to gain or lose
weight.
The app lets users hide particular ingredients — so they can see how each
ingredient affects the overall nutritional mix of the meal they are making.
There’s also a recipe cards feature (below right) which allows users to save a
series of ingredients and share those as a recipe with others.
The Prep Pad is just the beginning of phase two for the company. Under its
new moniker, The Orange Chef is gearing up to launch a whole range of connected
kitchen items — with its next product after the scales likely to be a smart
“visual” thermometer which will tell the user whether their steak is cooked, for
instance, rather than just providing basic temperature data.
“We’re not going to tell you the temperature, because no one cares about
that,” says Merea. “In the same way that we don’t show weight here [on the main
Countertop app view]… Weight is not part of the equation at all — it’s in the
background. We went even further. That’s the design that we have — we hide
weight, we hide temperature.
“So we’re not going to show you the thermometer temperature we’re going to
show you visually if your steak is done or not, because that’s what you are
about. And then how do you like it — so it’s going to learn from you.”
Beyond that? “We’ll continue connecting the kitchen,” Merea adds. “Every
accessory that you can think of in the kitchen we’re going to make it smart.
That’s our plan. To make a very smart kitchen that works all together. And not
only that connects it, it is not just a connection, it’s how can we leverage
this technology to make it better, to make the cooking better, to make it
easier, to make it fun.”
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