Apple's bought another company -- one with a product that could end up in
your living room.
The iPhone, iPad, and Mac maker recently bought Matcha.TV, a service that
once aggregated video content listings from both cable providers and online
sources, reports VentureBeat.
Matcha.TV launched near the end of 2011, butwent offline back in May,
noting that the service would no longer be available and that all user
information had been deleted.
Beyond its own database of shows, the service also offered personalized
recommendations for programming based on tastes, and let users subscribe to
shows they liked.
As usual, Apple's not elaborating on the deal short of saying it "buys
smaller technology companies from time to time" and noting that it doesn't
discuss what it's doing with them.
The acquisition comes as all eyes are on the company's next move in living
room entertainment. Where it was once rumored to be working on a TV set, more
recently focus has turned to set top boxes, where Apple could be vying to roll
out something that would let users stream live and on-demand video programming
with help from cable companies.
Earlier this year, Apple CEO Tim Cook noted that Apple has been buying a
company every month or two. It recently snapped up two mapping/location
companies: HopStop andLocationary, presumably to bolster its own mapping
software, which had a rough launch last year. Two weeks ago it was also
discovered that Apple recently acquired Passif Semiconductor, a small Oakland,
Calif.-based company.
"We are always looking, and if anything, we will do more of that in the
future," Cook said at the All Things Digital Conference in May.
No comments:
Post a Comment